LG TV 55" LED UHD Smart Built In Receiver with Magic Remote - 55UR78006LLTV475

LG TV 55" LED 

*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.

Reveal the Last Detail
LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.
*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.
α5 AI Processor 4K Gen6
Boost your viewing experience
α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.
*86"UR78 feature α7 AI Processor 4K Gen6.

Redefine Scale of 4K
Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
*Image quality of upscaled content will vary based on the source resolution.

See UHD TV on a Whole New Scale
Experience your favorite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
WOW Interface

Diversified Settings
When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.
webOS 23 new Home
Tailored to Your Liking
From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.
*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.
My Profile
Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.
Quick Card
Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

AI Concierge
Get recommendations for new things to watch based on your voice search history.
*Service Availability may vary depending on region and series.
*'For you keyword' can only be provided in countries that support NLP in their native language.

Smart Assistant & Connectivity
LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.

Cinema-Like Immersion at Home
Watch in 4K and enjoy a viewing experience like the ones in the cinema.
ntertainment

Endless Content On Demand
Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
*Netflix streaming membership required.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*Supported services may differ by country.
AAA Gaming Begins Here
Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard
Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.
*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
Sustainability

Greener for Better
LG UHD TV's redesigned packaging uses single color printing and a recyclable box.
*Content on box may vary by model or country.